Balenciaga's foray into controversial marketing didn’t just get people talking—it compelled them to confront not comfortable troubles. The marketing campaign’s power to stay in the public discussion, despite the backlash, is a testomony to how well controversy can serve as a viral strategy.

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Cartier's Clash de Cartier marketing campaign was not just about jewelry—it absolutely was about creating a new form of luxurious. Much like Burberry, which embraced nostalgia, Cartier took a Daring stage into rebellion, injecting its vintage luxurious with modern-day, edgy components.

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As we consider the prime luxury products social media marketing strategies, Jacquemus’ technique stands as a main example of how bold creativeness can change manufacturer visibility into viral results.